Homegrown brand Castlery to unveil new flagship store at Liat Towers
Because signing up with the Venture Singapore’s (EnterpriseSG) scale-up programme in November 2019, Castlery has actually viewed a six-fold boost in revenue, starting outlets in approximately 50 cities in the US and also rising ventures in Australia.
Domestic furniture label Castlery plans to launch a new flagship retail store at Liat Towers in the third quarter. Totalling 24,000 sq ft across 2 levels, it will be the company’s largest shop to period and will certainly provide an enhanced showroom experience that enhances Castlery’s online-to-offline buying experience. Found in the heart of Orchard Road, Liat Towers is additionally house to worldwide brand names like Hermes, a French luxury fashion home as well as Swiss high-end watch maker Audemars Piguet.
“The administration will determine and also associate much more business like Castlery to establish the future generation of Singapore Global Enterprises as the next engine of development for our economic condition,” adds Siow. As an aspect of its global expansion approach, the label also considers to work with 100 more personnel over the upcoming year to fill supply chain, marketing and also visual retailing roles.
“Castlery has actually developed a clear strategy to achieve this desire while keeping a good Singapore base,” states Jeffrey Siow, managing director and also chief executive officer of EnterpriseSG. Currently, worldwide orders account for over 80% of Castlery’s overall income.
“Being the very first neighborhood furniture brand to start in Liat Towers is a substantial as well as purposeful milestone for us. It is a physical sign of our progress passions and reflects our steady commitment to staying true to our roots, “mentions Castlery founder Declan Ee.
What had begun as a four-man group in Ubi in 2013 has actually grown as a digital brand name and a disruptor in the typical furnishings organization sector. Castlery’s collection of furnishings currently partakes 300,000 homes around the world.
